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Monday, October 12, 2026
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The Video Platform Grants Users Control to Decrease AI-Generated Content in Personal Streams

Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the service disclosed that it presently contains more than 1 bn AI videos.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a global release. This development coincides with a increase in AI-generated material, fueled by new content generation software.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A significant portion of this content is considered mass-produced AI material, a term for substandard, bulk-generated content that is frequently absurd or bizarre.

Based on user feedback that many people like content made with AI tools, from digital art to educational videos, and we want to provide users the power to adjust the amount of that, depending on their own preferences,” commented a company executive.

Volume and Proportions

The platform announced that there are presently 1.3bn videos on its network tagged as artificially created. Overall, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a limited portion of its complete catalog.

How to Adjust Settings

Members will be able to limit or boost the level of AI-generated videos they view by using the content preference setting in the platform and selecting the AI content topic. Other topics that can already be controlled under the filter include politics, fashion, aesthetics, and dance.

Platform Guidelines

Its guidelines mandate creators to label convincing AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its user guidelines.

Furthermore, the service will from now on apply an AI-generated watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This step is designed to help prevent users from seeking to circumvent the labeling process.

Educational Initiatives

The platform is additionally introducing a $2m educational fund for experts and organizations to develop educational content about responsible artificial intelligence. This initiative will support charitable organizations focused on educating programming and robotics.

Moderation Strategy

TikTok has justified its content review process, amid controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is expected to reduce hundreds of positions in its user protection division in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A senior executive stated that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content prior to it has to be seen by humans. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its automated systems.

It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s very important to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
The writer

Sean Ross

Alex Mercer is a digital lifestyle expert with over a decade of experience in tech blogging and product reviews.

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